March 9. Chrysler has recognized Lake Norman Chrysler Dodge Jeep Ram with the 2017 Customer First Award for Excellence. The award places the Cornelius dealership in the top 15 percent of all dealerships nationwide. Chrysler created the Customer First Award for Excellence with J.D. Power to improve customer satisfaction around the United States with a specific focus on the sales and service experience, employee training and facility condition. Lake Norman Chrysler Dodge Jeep Ram achieved stringent goals in five core “pillars” to earn the Customer First Award for Excellence designation:

• Facility Certification – Facility provides a clean, comfortable environment for customers
• Performance Measures – Dealership has achieved highest levels of customer-oriented sales and service goals
• Training Certification – Employees have received the highest level of required FCA-certified training
• Employee Surveys – Completed to promote the voice of your employees and a customer-driven culture
• Process Validation – Certified sales and service processes that support excellence in customer handling

The Customer First Award for Excellence initiative was rolled out to dealerships in October 2015. Dealership staff participated in cross-country workshops where they learned of award requirements and dealership best practices. Some have worked with independently contracted Customer Experience Specialists in order to seek the highest levels of process and procedure improvements to ensure an increase in customer satisfaction.